Prove it with metrics

Metrics. Data. Numbers.

In the world where I work, if you aren't tracking what you're doing then you can't say what you've done and haven't done. Metrics rule. They can prove that what you do has value, that choosing this option instead of another is valid, and that ultimately that your company is successful.

Which brings me to one of my favorite tools: Google Analytics. It's free. It's incredibly powerful, easy to implement and use. If you are running a website or blog, install it. It tracks everything. It allows you to set goals and measure against them. You can see how your email campaigns are driving traffic and how it converts traffic. All of your Google Adword campaigns can be tracked, making it easy to see how spending your is performing. And did I mention it's free?

It's one of the best tools out there to measure your marketing ROI across multiple channels.