Over the weekend, I came across this article about "Driving the ROI of Social and Email Marketing" from a company called The Relevancy Group which I thought was quite fitting for this week's blog. In the beginning of the article, it talked about how email continues to be used each day by businesses to communicate with their customers about their current promotions, events, etc. However, with the onset of several marketing channels there are available to all of us both businesses and consumers, it then becomes apparent that consumers can easily be bombarded with several emails in a day (depending on how many they are subscribed to of course) and because of that somehow we can't blame them if they decide to opt-out simply because out of "annoyance". So what gives? Nowadays, the key is for businesses to be able to keep up with the ongoing growth of marketing methods available to and for them and be relevant to their customers when they are trying to reach out to them especially if it's by way of email.
Another interesting bit from this article is what it said about how marketers must know how to connect social and email marketing to advance customer relationship which is what every business should keep as top priority. It's all about creating relationships so what better way to create better relationships with your clients by listening to their needs, their wants, it's all about them and that's what makes a good marketer. People will be much more drawn to support a business if they know and feel that it cares for them other than just making profits off of them.
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