I chose this article because of the author's insightful take on the future of internet marketing, specifically with social websites such as Twitter and Facebook. According to the article, while the US has been successful with inventing new websites, China has been more successful with making minor adjustments to already successful website concepts. These "microinnovations" have made these websites that are dominant in China hit higher records than their more famous and global counterparts from the states. The author is stating that while new concepts are powerful and lead to success, companys that can make minor modifications that are responding to consumer needs faster in the end may be even more succesful.
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