In my experiences working for a for-profit company, we have made efforts to partner with a variety of different organizations and non-profits. The ultimate goal of a for-profit is to, well, to profit, and these sorts of partnerships often allow us to step outside the normal channels in which our consumers would traditionally interact with us. This is a great benefit because these new channels create exposure or increase awareness which, hopefully, will effect trial and purchasing decisions.
Additionally, the partnership and exposure is also of great importance because it signifies and highlights our membership in the communities in which our consumers work and play. Being an active community member is not just a good-practice, it's an authentic characteristic of those (people and businesses) in the northwest. Supporting organizations and non-profits, and then developing programming, holding events, creating cross-promotional collateral, and more allows all parties involved to benefit from the resources of one another.
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ReplyDeleteWhen searching for a marketing position in the media industry, it is important to know that the industry is highly heterogeneous. Because of this it can be difficult to identify what sort of marketing jobs are most prevalent.