Evergreen Content

I browse Hubspot Blog occasionally and recently read an interesting post about Evergreen Content. While the concept itself isn't new, I think focusing directly on the tactic can only be a beneficial segment of internet marketing.

Evergreen Content refers to blog posts written that are relevant season to season with little or no upkeep and are timeless, valuable and high quality, and canonical. They should provide your business blog with high search engine rankings and high traffic and should continue to generate leads and essentially keeps working long after it's published.
The article can be found here.