BabyLegs

BabyLegs is a company that does a great job of managing their Facebook page and I’ve learned a lot from watching them build their reputation and online presence these past few months. They have over 50,000 fans – many of them very vocal about the product and the service with only one employee that works days, nights, and weekends responding to almost all of the questions and complaints. I’ve seen BabyLegs comments posted after midnight on occasion and I am pretty impressed with the dedication to always being tuned in and listening to the customers. In addition, sales, specials, contests, and sometimes general banter are also all posted to keep everyone engaged and talking about the product and one of my favorite parts of their page is seeing the happy (and proud) customers post photos of their children decked out in various legwarmers and arm warmers on a daily basis.

I know that the company prides themselves on excellent customer service and actually relies heavily on a word of mouth marketing so making sure their Facebook fans are happy is a top priority and from what I’ve seen, has really worked in their favor. They definitely aren’t perfect but fix any errors promptly, and what shocked me the most was recently watching numerous customers quickly come to the defense of the company when a complaint was posted to their wall. I’m impressed (and surprised) that a for profit company was able to create that much loyalty in such a short time.