Contacting reporters directly never amounted to even a single response and while the press releases have generated tens of thousands of views and thousands of clickthroughs to the applications, not a single reporter has contacted the company to do an interview.
I've more or less written off targeting the press as a complete waste of time and the press releases are targeted more toward potential app users. As long as the company keeps expanding and gaining users the press will eventually want a story and until then it really isn't a hindrance to the company.
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