When it comes to email marketing, some professionals feel a little overwhelmed. But we know that email is a valuable marketing resource. Unless your target market as a whole does not own computer, you should already be utilizing this medium as a form of both client generation and retention. Here are two articles talking about value of email marketing and how to use it properly.
Don’t Count Out Email Yet
Email marketing became irritating consumer with mass messages that are quickly deleted. But advances in technology, marketers can target potential customers with email messages that are personalized and trackable. In addition, many email marketing services today offer solutions that include social media integration, consumer tracking, segmentation and marketing automation. As a result, consumers delete fewer promotional email messages without reading them and are more likely to forward such messages to others. Fifty-nine percent of the survey respondents said they delete most email messages without reading them, down from 63 percent in 2008 and 73 percent in 2006. (2011 report by Forrester Research) In addition to advanced features, email is attractive to marketers simply because it is fast and affordable. It allows sending information in a variety of formats like images, video, words and audio to convey a massage. It’s quick, flexible and can allow instant response and feedback through replies and tracking.
http://offcampus.lib.washington.edu/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=bth&AN=70305345&site=ehost-liveSix Tips for Easy Email Marketing
Here are some tips and best practices to help you along the way: 1.Time it well. Monday morning is, for many people, the time when they go through and delete unwanted mail from their inbox.2. Introduce Yourself. Always try to make your first correspondence-or the first in a long while-personal. 3. Be regular. A regular weekly or monthly correspondence with news or tips is a great way to keep that relationship on track. 4. Automate your campaigns. Setting up automatic campaigns not only helps you save time, it helps to keep your marketing consistent. 5. Always ask for permission. If the recipient has not expressed interest in receiving communication from you, it’s spam. 6. Always include “Unsubscribe” information. If someone decides they don’t want to hear from you anymore, give them a way to tell you that.
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