Real-Life Social Media

We have talked a lot in class about how Social Media can be a great way to expand & improve customer service - ie how it creates a direct line from the customer to your business.While I think most companies are starting to get this concept it can be challenging finding out how to execute this in a meaningful way. Hubspot creates marketing software for businesses. They also give away a lot of really great information, and because their are a B2B a lot of their info is directly applicable to most marketers - and also fairly accessible to everyone else. I got this article from their blog. It is called How to Tackle Real-Life Social Media Customer Service Obstacles. The article is simple, concise and uses lots of great examples. I think it is a wonderful resource to get anyone started with a few ideas on how to apply customer service to their Social Media repertoire.