Consumer feels good about the purchase

Reading about this subject, I discovered that 83% of americans prefer buy products that support some cause. Isn't it a great reason?

In the social responsibility era, cause marketing can differentiate a company from its competitors and provide benefits. This is a way to stimulate the customers to buy a specific product or service.

The business earn, the cause that receive the donation earn and the consumer feels good about the purchase. In addition, this is a good way to approach a company to a local community.