Big Brothers Big Sisters of Eastern Missouri leverages Facebook to connect members through stories showcasing the positive impact of mentorship. The site leads continually post updates on new events and ensures that the excitement of the previous event is displayed pictorially. The page has a simple layout with academic icons and a color scheme reminiscent of a classroom. This intuitive navigation allows members to discover community photos or register for upcoming events.
With the navigation and content basics in place, the non-profits' Facebook page becomes a central location for grassroots marketing and action. The page for Eastern Missouri frequently highlights stories from the parent organization--Big Brothers Big Sisters of America. The linking feature connects members to mentorship development opportunities and new ideas for events. It is not uncommon to see a post for a new idea, such as making posters for Little in an upcoming parade, followed by an invitation to connect and act.
The ability to empower people to act makes the Facebook page for Big Brothers Big Sisters of Eastern Missouri a successful marketing endeavor. A natural growth step for the page could be to follow the lead of the Bill and Melinda Gates Foundation. The Gates connect followers to thought leaders and discussion forums given members the opportunity to monitor the theories and innovative thinking that drive the developments and creative solutions characterized by The Foundation. Though BBBS would likely have at least one additional criteria: to ensure that the thought leaders are speaking both to the Big volunteers and the Littles discovering their talents.
http://www.facebook.com/pages/Big-Brothers-Big-Sisters-of-Eastern-Missouri/121452754540
Certificate in Marketing Management Class Blog. Posts to the blog may only be made by students registered for this class.
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