For online marketers new and old, having a handy breakdown covering the different online marketing channels and tips on how to decide which ones to use is and will always be incredible handy. That's why I would recommend this article to anyone:
A Checklist to Choose Which Internet Marketing Channel is Right for Your Business posted by Rand Fishkin on The Daily SEO Blog powered by SEOmoz.
The article does a good job of:
- Identifying and describing the different internet marketing channels
- How to identify your businesses strengths and strategies
- Comparing channels by ROI, Effort and Cost
- Giving a formula for choosing the correct channels for your business
Its a great tool for looking at all your options and finding a systematic and logical way to choose the best channels for your business to target and put resources behind.
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