What business on Facebook does a great job - why?

165,849 people like Magic Hat Brewing Co. on Facebook. But, it's not the just the number of people who 'like' the brewery that makes me think they're doing a great job, it's the amount of reaction they consistently get. People share, post, comment, "like," ask questions, state opinions, and are passionate. And, all of those comments and responses are met with quick, helpful, and playful messages that exude an authentic and consistent brand-voice.

Magic Hat also consistently supplies engaging content. They post pictures, have contests, and compose quirky statements that resonate with consumers. The brewery places targeted Facebook ads to showcase new promotions and new products. In addition, they allows thirsty Facebook-ers a quick reference tool to locate Magic Hat products by simply inputting a zip code into the Sipcode Locator.

The Magic Hat Facebook page is both entertaining and informative - if only all businesses were this way!

http://www.facebook.com/magichatbrewing