Cause Marketing: Why?

Cause Marketing is a great Way to Connect with Customers. Business are concerned about this coudl become a Profitable Marketing Strategy That: Boosts Profits, Enhances Consumer Loyalty
Improves Employee Morale, Fast Tracks Business Growth, Creates More Jobs, Increases Brand Exposure, and Brings Positive World Change
By triangulating their value and support with a mission, celebrities, brands and causes can extend their reach while raising more funds via cause-related marketing efforts.
When pursuing cause marketing, your targets need to be able to identify your cause easily in a memorable place. Positioning your campaign around a .ORG domain sends a clear message that this website is centered around a cause.
Studies show that:

• 83 % want more products, services and retailers they use to support causes
• 88% find it acceptable for businesses to engage a cause or issue in their marketing
• 90% want companies to tell them how they are supporting causes

http://www.dmn3.com/_blog/DMN3_Blog/post/Cause_Marketing_Supporting_a_Cause_is_Good_Business/