Primary Internet Access Point in 2012

Google: 1 Billion People Will Use Mobile As Primary Internet Access Point In 2012

http://searchengineland.com/google-95-percent-of-us-smartphone-owners-use-search-113017

This article talks about how global smartphone user survey data predicts that in 2012 more mobile will become primary Internet access point worldwide; and mobile-driven-spend will emerge as a huge category.

Mobile will become more and more relevant for small business not only in the US but also in Europe and Japan. Smartphones will have big impact for in-store visits, coupons and check-ins which will generate huge amounts of data that connect digital marketing initiatives with in-store events. Mobile will also connect real-world ads with digital. All this data will help to generate a clearer picture of marketing and channel effectiveness than ever before.