Saturday, February 4, 2012

Impulsively avoiding Target

“Impulse” buy

This morning my wife said, “We’re going to Target because I need a few things and you need some new underwear.” I was sitting at my desk, so I went to Amazon and ordered two three-packs. They arrive via free shipping (Amazon Prime) on Tuesday. Did I mention I don’t like shopping?

“Logical, well-researched or well-thought-out” buy

I began to consider replacing my three-year-old PC several months before Cyber Monday in November. I had periodically checked pricing and options at several web sites, including Dell, HP, and Best Buy. The reason I hadn’t purchased a system by November was primarily because I didn’t want to compromise by purchasing ready-made systems that had most, but not all, of the features I wanted.

I was doing some research on graphic card options one day when I came across a review of custom-built high-end PCs. At my price point, CyberPower Inc. had the best price/performance on any systems tested.

After reading the article, I spent several hours on the CyberPower site, playing with their easy-to-use configurator. I could select and unselect any system components—the motherboard, the graphic card(s), the amount of memory (and memory speed), a range of hard disk options, including solid state drives, and much more. I could also instantly see the price of any configuration as I built my personalized system.

By the time Cyber Monday rolled around, I had decided on my price point and the minimum configuration I could live with for that price. The extra discounts and “free” upgrade options on Cyber Monday at CyberPower gave me a dream PC for my money. I ordered it that day and in less than two weeks, a custom-built and tested PC arrived at my door. The experience with CyberPower was stellar through the entire process and I have since published very positive reviews on several sites.

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