Monday, February 13, 2012

Good Press


After our company was purchased, we received access to their corporate communications department, including help with writing press releases.  All we have to do is supply the details, images and information we want to convey in the write up.  The press release gets written and the final draft is returned to us for review and final approval.  With this accessibility, we can produce press releases a few times a month to get the exposure we need in the maritime community.  Before our purchase, we didn’t write many press releases because we didn’t have much of a marketing or communications department.   Many recognize our name on the west coast, and a small number across the U.S., but internationally very limited. 

With the exposure of our frequent press releases in the maritime market, our company name has become more familiar on the waterfront.  Our capabilities and service offerings have grown and people are starting learn this through our press releases.  We are not just a small company anymore, but have grown and have the backing of our parent company.  We have received many inquiries through our website asking about our services and how we can help them with their projects.  These inquiries come from all over the world.  We’ve also noticed many more visit our website by clicking our link through the online news sites.

From the examples above, you can see that our exposure has grown around the world and our company is becoming a familiar name.  Thanks to the press releases that circulate around the globe, we have achieved success of becoming known in the maritime marketplace.

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