Magazine ads that has always caught my attention are the ads
by Absolut Vodka. The success to their
campaign is clever marketing campaign as well as the bottle design. Each ad has their own personality and people
relate to what they see. In the example
below, the image of an iphone is something everyone is very familiar with. These images get stuck in your mind and you will
remember all these ads.
The vodka was created in Sweden in 1879 and came around to
the U.S. scene in 1980. The first ad run in the U.S. for Absolut was a
print ad featuring the iconic bottle with a halo above it. The headline read:
Absolut Perfection. By 1991, 3.7 cases were sold annually.
I’m not a big vodka drinker but when I do purchase vodka,
Absolut is always my choice. Overall I like
the design of the bottle and it always catches my eye.
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