Tuesday, January 24, 2012

The Bar Method

The Bar Method is a total body workout comprised of muscle strengthening and stretching techniques that is primarily performed at the ballet bar. It is a fairly new trend to the Seattle area, but its popularity is steadily growing.

The three owners do a stellar job with their facebook page. They frequently feature an individual and their 'story' showcasing the great results they've had. The Bar Method has been somewhat of a fad among celebrities, and as most people know, promoting a workout that celebs do and have had success with is a certain draw. The Seattle studio is consistent with posting the latest celebrity to get great results from the workout, and those posts are always postively commented on. They additionally host events (lululemon clothing events, jewelry shows, holiday parties etc) at the studio and invite via facebook anyone in the community to come and check it out. This has garnered a lot of interest for them.

I see that they have a twitter profile, but not a lot of activity. I think that they might benefit from this by making it an easier way for people to ask questions about the Bar Method, provide feedback etc. All in all though for being fairly new, I think they are doing a great job.

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