While traveling in Vietnam this last
fall I saw this billboard to encourage the locals to stop smoking. The copy
loosely translates to give up smoking for the health of your home and
community. At first I was surprised to see advertisement that encouraged people
to stop smoking because smoking is so prevalent throughout Asia.
The other thing that struck me about this billboard and the one below for aids education was how straight forward the messages were conveyed with the graphics. Neither of these ads required you to understand the local language to get the message.
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