While working for a client from the
telecommunication industry a few years back, I came across this then recently
launched ad of the primary competition. The moment I saw this ad, I knew this
was a winner all the way and have gone back to YouTube every now and then to
watch it over and over again. Take a look.....http://www.youtube.com/watch?v=Ibs9gZ7t-X4
So, Vodafone India is the third largest
mobile network operator in India and they have this awesomely creative media
team which has come up with some of the most viewed Indian ads over the years. What
makes this particular ad so appealing is its huge cuteness quotient. Both the
girl and the dog are adorable. The pug is the mascot of the company and he
helping out the little girl in the ad on every occasion represents the
customer-friendly orientation of the brand, that the company is eager to help
the customers at any time of the day and hence the tagline ‘Happy to help’. Moreover,
the background song is beautiful with heartfelt lyrics and adds to the feel
good factor of the ad. The ad definitely made a lasting impression and has
stayed on with me over the years mainly because it reminds you of beautiful
things in life and that there is always someone round the corner ready to help.
The ad enjoyed immense success among the Indian
audience and the pug became so popular that price of pugs shot up by more than
100% during that period! Needless to say, Vodafone got a huge mileage out of
the ad and had eventually come up with several more ads in that series – most
of them equally if not more compelling. http://www.youtube.com/watch?v=Qedh62-LYiU
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