Carl's Jr. Ads

I find the Carl’s Jr. advertisements quite interesting. The ad that I chose features a reality TV star Audrina Patridge, laying on the beach wearing a revealing, sexy, glowing gold bikini while cramming the giant juicy Carl’s Jr. Teriyaki Burger into her mouth. It’s interesting that fast food commercials are starting to use “sexy” celebrities in their ads in order to attract customers. In a way, I think this method really works in attracting male and female customers. In the photo, Patridge has a seamless bust, toned abs, and lean legs; she has the perfect body. This fact makes people wonder what her secret is in obtaining this body.  The ad answers the wondering secret showing Patridge delightfully indulging the enormous calorie-filled burger on the beach.  This is appealing to both males and females, as the ad includes good food and a good-looking woman. Men are enticed by both subjects while women are attracted to the image of looking sexy while eating a fat, juicy teriyaki burger. The idea of seeing Patridge eat a burger with a perfect body becomes a trick to my mind, that anyone should be able to enjoy a burger without feeling guilty. 

(http://www.slashfood.com/2010/09/02/skinny-celebrities-pushing-fatty-food/)