I think it is safe to say that people today are inundated with ads from every angle whether it’s online, TV, radio or elsewhere; it’s hard to go even an hour without an ad staring you in the face. In order to make it through the clutter, good ads (the ones that stick with you) are rare occurrences and hard to pull off with an audience that has ever-increasing impatience. However, it’s still possible.
One such ad is the Polar Bear ad for the Nissan Leaf. This ad speaks directly to its target market with eloquence and heart. Nissan focuses the ad on a real issue that its market cares passionately about - the melting of the ice caps and struggle to save the polar bears. Once its audience is hooked it turns and connects the success of this struggle with driving a Nissan. Among the beautiful music and imagery, the ad resonates with viewers not only for it’s ability to tell a story, but also for it’s ability to show how our actions at home can effect the world, and sometime for the better.
It’s a wonderful ad that convinces you that by driving the Leaf you will save the polar bears, and who wouldn’t want to save the polar bears if they could?
Certificate in Marketing Management Class Blog. Posts to the blog may only be made by students registered for this class.
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