I wanted to comment that regardless of a Company or Product that interests us, that there are commercials that stay in our memories forever. Sometimes these memories are positive, sometimes negative.
One of my favorite commercials is a Coca Cola commercial I saw in Spain. The message was: "Estas aqui para ser feliz" which in English means “You are here to be happy.” During the commercial, there is a Coca Cola bottle only once. They don’t advertise the product itself, but only a comparison of the product with happiness itself.
It was real story. They found the oldest man in Spain with a baby that was about to be born. The old man welcomes the baby to this world with a very positive message.
The video has more than one million views in YouTube, and people have used it on their Facebook walls as well as personal e-mail messages. Many people might not drink Coke, or be fans, but I am sure that we all share the message: “You are here to be happy.” It goes beyond the product itself.
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