I have always been a milk fan. Growing up my mother used to
tell me, “drink your milk, you’ll grow big and strong.” So I did. I drank
gallons of the stuff. But apparently I was one of the few. That was until the
“got milk” campaign. I remember these advertisements well. And while they were
marketed on all above the line channels, the television commercials really
struck me as compelling and memorable.
I doubt many eleven year olds knew Aaron Burr prior to this
commercial, but the story line, irony, and humor connects with any age.
My fandome of this campaign culminated in a tv production
class in middle school where I portrayed a news anchor with a box of donuts, an
empty carton of milk, and hysterical laughing.
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