Since I was young, I’ve always
been a big appreciator of advertisements but most particularly if they are on
TV or print. I’m a visual person and to actually come from a culture wherein
media plays a big part in our everyday lives, I remember having to watch all
ads that are being shown on TV since we didn’t have the ability to skip the
ones that we don’t like or any of them at all. It didn’t really bother me that
we have to watch them all which is the opposite of what we can do now wherein
we can choose to either skip the ones that we don’t like or all of them. With
an advertising background like myself, I found it quite appalling at first that
consumers now have the ability to skip ads when they couldn’t before. Although,
I would say that I am not completely opposed to it since there could be some
‘not-so-good’ ads out there that sometimes you just can’t stand to watch.
With the advent of internet and
as I got older, my own perception about whether or not a simple ad is either
powerful, effective or neither also changed. I was used to ads wherein
oftentimes celebrities are being featured holding a product or two and while
that is effective, I thought that there is something else that they can do
other than just endorsing the brand. The ad that I want to talk about is from a
company that has been around for a while and still continuing to create and
invent things that we never really thought we want or need until they did. Apple
Inc. has been well-known for their computers but to me personally, I really
didn’t pay attention to them until they came up with the iPhone back in 2007.
In my opinion, Apple has done an amazing job in marketing themselves and
maintaining a certain level of pride and prestige tied to their names that is
being passed on to their customers which has allowed them to have a huge
following.
I particularly like the ads that
they make with any of their products be it for a computer or an app, but for
the purpose of this writing the iPhone. I like that their ads gives out
simplicity but yet powerful and effective in having their message to come
across to the consumers without the frills. It’s more than just beautiful faces
and celebrities but rather it is a collection of real people about what’s
really going on around them living their everyday lives which I believe is
powerful in itself. And that’s what makes a compelling ad!
No comments:
Post a Comment