My experience with social media is middle of the road. I
have a Facebook, Twitter and Linkedin accounts and I have accounts on WordPress
and Blogger, but haven’t yet created a blog.
So I think Facebook is great, but it can be quite the time
suck if you let it get away from you. On the personal side I use Facebook to
keep in touch with friends and it’s a great way to share your life’s adventures
with friends and family. On the professional side I have several Facebook
pages, http://www.facebook.com/msrgear
and www.facebook.com/platypushydration
that fall under my realm of responsibility. I work with both an internal P.R.
manager and an external agency to try and create interesting content that our
customers and brand fans find engaging. The master plan is to create brand
blogs that we use to publish information about our products, tips, tricks,
athletes, adventures and just about anything that people would find
interesting. Once the blog is up and running we can use the social tools to
cross promote our posts. So for now I feel our goal is to continue to grow our
fan base so that as we begin to post to our blog we’ll have an audience. Last
year we used Facebook to recruit a team of mountain bike racers to compete in a
legendary 100 - mile mountain bike race that we sponsor in Leadville Colorado.
We plan to do the same thing this year.
As for Twitter I read it often, but don’t ever really use it
to say anything. I find a great tool to skim what’s happening in the world with
people and organizations I’m interested in.
Most people are using twitter to post links so I like the fact that if I
care to learn more about what that person/organization has to say I can choose
to follow or not.
Linkedin seems like a great business and networking tool and
almost makes paper business cards obsolete. I use Linkedin the least of the 3
social media accounts, but I think it will prove to be valuable keeping in
touch with people that I engage with in business.
That's my experience in a nutshell, but I think it's just the beginning.
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