Advertising: We put that S*** everywhere!

One advertisement that has always stuck with me was one on the radio. My friends and I were driving home from a weekend out of town and listening to the radio. As commercials came on we would instinctively turn down the volume until the music came back on. However one commercial in particular made us stop and listen before tuning out. It was a goofy announcer stating he was at such-and-such state fair with this year's farm & garden winners. He then intro-ed a winner, saying she had grown the biggest pumpkin in the fair's history. A sweet old lady voice said 'Thank you'. How had she done it? asks the announcer. 'Frank's Red Hot' replies the sweet old lady. Pause. Then loudly: 'I put that *BEEP* on everything!' The commercial was simple but effective. Everyone in the car paused, listened, got confused with the woman's answer & had a great laugh when the punchline was delivered.

While the commercial itself was cute & clever what makes it a good ad in my mind is how well it stuck with all of us. To this day those of us that were in the car will randomly credit something to Frank's Red Hot, or randomly exclaim 'I put that S#*! on everything!'. And we always laugh. The beauty of the ad was not just the clever set up or punch line, it was the mutual experience it created. The interest, confusion & group belly laugh - it was a shared moment. Why I know it was a good ad? Now I can't pick up ANY hot sauce without thinking of the cussing granny.

http://cdn.hiphopnc.com/files/2011/03/franksredhot.jpg